Childhood Obesity in Latino Children - 1187 Words

Childhood Obesity in Latino Children. Cindy Martinez Phoenix University The purpose of the Powerpoint presentation in the workplace project is to raise awareness for health care workers in regards to the increasing rate of obese Latino children in the United States. In the past several decades and according to the State of Obesity â€Å"38.9 % of children ages 2-19 are obese in the Latino culture.† The rates of severe obesity are higher amongst these children compared to the White American children. Nearly one of four Hispanic households are considered to have food insecurity, meaning the amount of income they depend on is limited and not enough, therefore making it impossible for these families to obtain the adequate healthy food†¦show more content†¦Physical activity plays a significant role in maintaining healthy body weight. According to the 2013 YRBS, 16.2 percent of Latino youth did not participate in at least one hour of daily physical activity during the week.(State of Obesity, 2014) They are more than likely not to be or participate in after school activities due to the high cost, and more than 80 percent of their neighborhoods do not have recreational facilities available to them. All these inequalities amongst the Latino population have increased the cost of health care. By becoming competent in the needs and how we can start making changes to such disparities in the population we as providers can help lower the cost. Some of the recommendations are as follow: * Ensure community-based obesity prevention are culturally and language appropriate.(State of Obesity, 2014) * â€Å"Increase access to community health workers, and health advocates.†(State of Obesity, 2014) * â€Å"Provide education to Latino parents about childhood obesity.†(State of Obesity, 2014) * â€Å"Set limits to advertising of low nutritional value foods.†(State of Obesity, 2014) * â€Å"Support availability of affordable healthy products.†(State of Obesity, 2014) * â€Å"Promote safe places for physical activity and provide lower income families with financial help to be able to afford after school activities.†(State of Obesity, 2014) At the hospital facility where I work, there is a large populationShow MoreRelatedChildhood Obesity : A Obesity1247 Words   |  5 PagesChildhood Obesity: A Review to Prevent the Risk Factors of Childhood Obesity in Our Community. The rates of childhood obesity Worldwide are alarmingly high! 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However lackRead MoreEssay on Childhood Obesity1599 Words   |  7 PagesChildhood obesity is one of the most serious public health challenges of the 21st century. The problem is global and is steadily affecting many low- and middle-income families particularly in the United States. The socioeconomic status of these families contributes to the childhood obesity epidemic. Summary of Article 1 The article, â€Å"Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Status† is a study that was conducted by Alison KalinowskiRead MoreObese And Overweight Hispanic Children923 Words   |  4 PagesObese and overweight Hispanic children are a direct consequence of a low Socioeconomic Status. A famous American chef, Tom Colicchio, once said: â€Å"This is what people don t understand: obesity is a symptom of poverty. It s not a lifestyle choice where people are just eating and not exercising. 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Childhood Obesity in Los Angeles County Los Angeles County, the second largestRead MoreChildhood Obesity : The United States1202 Words   |  5 PagesChildhood obesity is becoming one of the top public health concerns in the United States. â€Å"Over the past three decades, childhood obesity rates have tripled in the U.S., and today, the country has some of the highest obesity rates in the world: one out of six children is obese, and one out of three children is overweight or obese† (World Health Organization, 2015). With the drastic increase in obese children over the last 30 years and the huge healthcare associated costs many programs and incentivesRead MoreThe Racial and Ethnic Disparities that Involve Obesity941 Words   |  4 PagesChildren and adolescents, their health is of the most upmost importance. The child is impacting through everything they do in their lives and everything that they come face to. One of these factors that come into play into a child’s life is Obesity. 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The Scientific Importance Of Black Holes - 1317 Words

The Scientific Importance of Black Holes Introduction Black holes are a natural phenomenon in space where gravitational speed is generated, and it generates so much speed, that all matter that surrounds the black hole is swept into a ‘vacuum’ (Medium, 2014). In most cases, black holes are not visible, as all light that surrounds the black hole, which is generally stars, is pulled into the centre of the hole, and into the vacuum. It is difficult to determine whether there is a black hole, though the energy that is produced from the stars being pulled in, scientists are able to calculate the length of the black hole (NASA, 2016). This article will discussion the importance of Black holes to scientific research, have become a fundamental aspect of scientific research, as they have contributed to the planetary rotation and the creation of life on Earth and other planets. Properties of Black Holes Black holes are created through dying stars, and the nuclear reactions inside that star generating a significant amount of pressure and energy. Gravity then pressurises the particles inside the dying star, and the core compacts to where it has no volume left. This then produces an infinite amount of density, creating a vacuum (Hubblesite.org, 2016). In most cases, the black holes that are created are too small, and don’t make a contribution into the finding of new planets. To find the event horizon of the black hole, which is a visible surface of the black hole, the SchwarzschildShow MoreRelatedThe Higgs boson Theorised by physicists Francois Elgert and Peter Higgs1485 Words   |  6 PagesPlus.maths.org. Plus Magazine, 30 Sept. 2011. Web. 15 Mar. 2014. http://plus.maths.org/content/countdown-higgs. A major reason further research is necessary is because the Higgs boson helps to explain why mass exists which was a large hole within scientific research. 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The Cracks in Glass’s Career Free Essays

Stephen Glass was 24 years old when the incident happened. Back then, he was working for The New Republic (TNR) which is reputed to be one of the most influential magazines in America. According to him, the work load was much, the pressure tremendous and they are underpaid. We will write a custom essay sample on The Cracks in Glass’s Career or any similar topic only for you Order Now However, the job was made rewarding by the people he works with and their work, the magazine, was read by the people who the cream of the society. The question here is why did the glass shatter? More specifically what made Stephen Glass Break? Long before the actual crack, â€Å"chippings† from Glass can be noticed. These â€Å"chippings† as I have called them are represented by the words he uttered like â€Å"are you mad at me?† and â€Å"don’t hate me†. These words are said by Stephen whenever he was asked by Michael Kelly or Chuck, the editors of TNR to verify a fact from his story. Curiosity will make us ask why he says these things. The answer to this question is that he fears loosing his friends and job. As is depicted in the movie; Stephen is yearning for acceptance which can be deducted as the primary source of â€Å"reward† he gets from his co-workers. The people in The New Republic find him funny and sweet. They also appreciate the things he says about them and the way he treats them. Stephen Glass doesn’t want to lose them. Deep inside him is the gnawing fear that his fictitious places, people and events be discovered. If the inevitable occurs; his job and friends will all disappear. The Glass will lose everything. This is his deepest fear. The chipping continues. Whenever Stephen wrote/created a story, he would present it to the staff in full color to make each one enjoy the account. And just when everybody is having such a good time, he starts referring to the piece as â€Å"silly†, â€Å"stupid† or â€Å"not worth writing†. All the time, Stephen knows his stories are incredible. People even attest to it: A teacher commented that he should write a boring piece once in a while. In these instances, his yearning for acceptance comes out. He wants to ensure that everybody likes his work. Another possible reason is Stephens’ fear of discovery. Almost all his pieces are incredible but he does not know how incredible it is such that people won’t accept it. Most of his stories, if read with a clear mind, will most certainly be doubted. But the idea alone that he works for a big time magazine company makes it credible. The topics which he writes about also go a long way in making his pieces credible. The topics he chooses can be said to be â€Å"secrets† and may seem to be the very type of information to be kept secret from the general public. When most people start their jobs, they always dream of making it big or garnering success. We’ll never know whether Stephen once dreamt of making it big in the world of journalism. But we do know that he did. We also know that he lost it: because the cracks appeared. The New York University journalism hand book for students created a list of laws and ethics in order to guide their students in journalism. Stephen Glass violated three from their list. At beginning of the movie, glass himself said â€Å"do not lie about who you are†. In order to write one of his pieces, which turned up to be partially fabricated, Stephen ‘masqueraded’ himself as a member and did not identify himself as a journalist. The second violation is on ‘quoting’ which he did by making up quotes which was not said. It should be pointed out that according to the NYU hand book, a quote must be a word for word account of what the interviewee said. The third and greatest violation is on ‘fabrication’. According to the movie 27 out of 41pieces he wrote was either partially of wholly fabricated. Stephen Glass made some mistakes. Major ones. However, before we throw stones at him, it must be noted he was still in his early 20’s when the story happened. Just a slip and somehow the work load and pressure got into him. Glass lied. Someone saw through his veils of fiction and fact, investigated and found out he twisted the truth. The Glass started breaking; small cracks at first. But when it started, Caitlin a co-worker saved him or at least tried to. Chuck the new editor of TNR was bombarding Stephen with questions on facts about a piece called â€Å"Hack Heaven†. Caitlin said that Stephen may have made his mistakes due to panic and pressure. While watching the movie, the viewer cannot feel but get angry for Stephen even more because not like Caitlin, I know better. Glass may be just a kid but he can lie his way through jurymen without blinking. He admits it as he said during the movie that he knows what moves a person. The Glass breaks. This time long cracks appeared. Chuck found out that Stephen may have lied on more than one occasion. He comes rushing to Stephen with evident fury in his eyes and tells him he is fired. Stephen never liked Chuck. He may have hated Chuck because the guy replaced Michael Kelly, the editor Glass admires because Kelly fights for his staff. This is rather unfair as Chuck also fights for his staff. When the cracks started appearing, the editor was overwhelmed by the idea of the piece being partly fictional. He even tried to protect Stephen from the journalist who found out but the Glass cracked totally and Chuck was the first to see the cracks. One by one he read trough Glass’ articles and realized such an incident may have happened before. Chuck was furious; his fury was fuelled by the discovery of being played as a fool, of reading lines after lines of fiction he will publish as facts, of defending a liar and of hearing and believing Stephen’s lies whenever confronted with the truth. So didn’t he drive Glass to the airport? He is tired of hearing Stephen’s side of the case which always ends up as a lie. We can see instances from a class where Stephen made a talk as a journalist throughout the movie and use this to explain how far his lies got a hold on him. This also shows how much it took away from him what he once discovered. And the Glass shatters. â€Å"You have to know who you’re writing for, and you have to know what you’re good at. I record what people do. I find out what moves them, what scares them. and I write that down. That way they’re the ones telling the story.† Everyone lies. But a journalist must not. He cannot. Works Cited Penenberg, Adam L. NYU Journalism Handbook for Student: Ethics, Law and Good Practice. New York. â€Å"Shattered Glass Script†. Shattered Glass Script – Dialogue Transcript. 4 May 2008 ; http://www.script-o-rama.com/movie_scripts/s/shattered-glass-script-transcript-stephen.html; ; ; ; ; ; ; ; ; ; ; ; ; ; ; How to cite The Cracks in Glass’s Career, Essay examples

Ap Dbq List free essay sample

Their efforts culminated in the Populist Party attempt to create n interracial farmer/labor coalition in the sass, but William Jennings Brans defeat in the pivotal election of 1 896 signaled the triumph of urbanism and the middle class. I. Summary for Chapter. Read this section as you are reading the text, as these are the main ideas and concepts of the reading. It is also very important to look over all text inserts, cartoons, pictures, maps, charts etc. That are in the reading. (33 pegs) 1.At the close of the Civil War, the Great Plains and Mountain West were still occupied by Indians who hunted buffalo on horseback and fiercely resisted white encroachment on their land and way of life. But as the whites livestock grazed the prairies and diseases undercut Indian strength and numbers, a cycle of nevi ornamental destruction and intertribal warfare soon threatened Native Americans existence. The federal government combined a misconceived treaty program with intermittent warfare to force the Indians into largely barren reservations. 2.Attempting to coerce Indians into adopting white ways, the government passed the Daces Act, which eliminated tribal ownership of land while often insensitive humanitarians created a network of Indian boarding schools that further assaulted traditional Native American culture. 3. The mining and cattle frontiers created colorful chapters in western history. Farmers carried out the final phase of settlement, lured by free homesteads, railroads, and irrigation. The census declared the end of the frontier in 1 890, concluding a formative phase Of American history.The frontier was less a safety valve than many believed, but the growth of cities actually made the West the most urbanize region of the United States by the sass. 4. Beginning in the sass, farmers began pushing into the treeless prairies beyond the 1 10th meridian, using the techniques of dry farming that gradually contributed to soil loss. Irrigation projects, later financed by the federal government, allowed specialized farming in many areas of the arid West, including California.The closing of the frontier in 1890 signified the end of traditional westward expansion, but the Great West remained a unique social and environmental region. 5. As the farmers opened vast new lands, agriculture was becoming a mechanized business dependent on specialized production and international markets. Once declining prices and other woes doomed the farmers to permanent debt and dependency, they began to protest their lot, first through the Grange and then through Farmers Alliances, the ruled to the Peoples (Populist) party. 6.The major depression of the 1 sass accelerated farmer and labor strikes and unrest, leading to a growing sense of class conflict. In 1896 pro- silver William Jennings Bryan captured the Democratic Partys nomination, and led a fervent campaign against the Goldberg Rep publicans and their candidate William McKinley. McKinley success in winning urban workers away from Bryan proved a turning point in American politics, signaling the triumph of the city, the middle class, and a new party system that turned away from monetary issues and put the Republicans in the political drivers eat for two generations.II. Major questions concepts for consideration. Write these out on a separate sheet of paper. These will be the topics of discussion and class participation. Look above in the summary of the chapter, as you answer the following conceptual questions: 1 . Discuss the causes and results of the warfare between whites and Native Americans in the great West. 2. Explain the development of federal policy toward Native Americans in the late nineteenth century. 3. Analyze the brief flowering and decline of the cattle and mining frontiers. 4.Explain the impact of the closing of the frontier and the long-term significance Of the frontier for American history. 5. Describe the revolutionary changes in farming on the Great Plains. 6. Describe the economic forces that drove farmers into debt, and describe how the Grange, the Farmers Alliances and the Populist party organized to protest their oppression. 7. Explain the major issues in the critical campaign of 1 896 and describe the long term effects of McKinley victory. Ill. Significant names, terms, and topics: Know these terms etc. AP.Jeopardy: The Clash of Cultures on the Plains (Page 594) ; Before reading this section read the quotation of Frederick Jackson Turner on page 594. This is a quote from his famous essay The significance of the Frontier in American History (1920) Also read the analysis of the essay in Varying Viewpoints on page 622. Also see 48 below. Please also see the picture and caption on page 595 this certainly talks to the document from the Coronado expedition of 1 541. ; Overview Cause: The encroachment of white settlement and the violation of treaties.Effect: Led to nearly constant warfare with Planes Indians from 1868 to about 1890. 1. Significance of intertribal warfare, and forced migration of tribes. ; Cheyenne and Sioux transformation from foot travel, crop villages to nomadic buffalo hunters. 2. Effects of European diseases, and white introduced livestock had devastating results. 3. Pacification Treaties marked the beginning of the reservation system in the West. ; Treaty of Fort Laramie, 1851 ; Treaty of Fort Atkinson, 1853 ; These treaties established boundaries for each: ; Attempted to separate Indians into two great colonies North and South of intended: 4.Fearing reprisals, the NZ Pearce attempted to escape to Canada, led by Chief Joseph. This group of 800 Indians evaded capture for 75 days before surrendering to the U. S. Troops just 40 miles from the Canadian border. In advising his people to give up, Chief Joseph made a moving speech. I am tired of fighting. Our chiefs are killed.. . The old men are all dead. It is the young men who say yes or no. He who led the young men is dead. It is cold and we have no blankets. The little children are freezing to death. My people, some of them, have run away to the hills, have no blankets, no food.

Film In The Early 20Th Century Essays - Marx Brothers,

Film In The Early 20Th Century The Marx Brothers were three American brothers who became famous for their zany antics in motion pictures. Trained as musicians, they began their careers in vaudeville with their mother and aunt as the Six Musical Mascots. Leonard Marx (Chico) Born: 3/22/1887- 10/11/1961- Specialized in distorted logic and Italian dialect routines. He also played the piano, in a brothel. Adolph Marx (Harpo) Born: 11/23/1888 - 9/28/1964- played the harp and chased around girls. He communicated in pantomime. Played a solo tour in the Soviet Union. Julius Marx (Groucho) Born: 10/2/1890 - 8/19/1977- bushy brow, leader of the group, known for his wild wisecracks and puns. He had a caustic wit and appeared with a cigar and moustache. The most independently famous Marx Brother, Groucho was the most human, the one who actually seemed to have emotions Herbert Marx (Zeppo) Born: 2/25/1901 ? 11/30/1979 He sold an invention to the United States Air Force. Milton Marx- (Gummo) Born: 1893-1977- the fifth Marx Brother The Coconuts (1929) The feature film debut of the Marx Brothers, taken from their hit Broadway comedy, finds the quartet in a run-down Florida hotel, where owner Groucho insults guests, woos Margaret Dumont, and vainly tries to auction off choice resort property. Features the infamous Why a duck? routine. Animal Crackers (1930) The Four Marx Brothers in a zany tale involving high society parties, a stolen painting, African explorers, young lovers, and a manic game of bridge. With Margaret Dumont, Lillian Roth, and the song Hooray for Captain Spaulding. Monkey Business (1931) It's anything but smooth sailing for the Four Marx Brothers when they stowaway on an ocean liner in this, their first comedy written expressly for the screen. Gobs, gangsters and gals galore in this gem of Marxian comedy mania. Duck Soup (1933) the pinnacle of Marxian madness. Groucho is Rufus T. Firefly, the President of Freedonia; Chico is his trusted aide and a spy; Harpo sells peanuts and tries to chauffeur; Zeppo nods his head. Political satire and wild humor that was ahead of its time. Bibliography McDik, Sukin-The Marx Brothers Theater

The Facts About Cooperative Learning

The Facts About Cooperative Learning Cooperative learning is the use of small groups in the classroom so that students work together to maximize their own and each other's learning (Eggen, 279). The idea is not complicated. Class members are organized into small groups after receiving initial instruction from the teacher (Eggen, 280-281). They then work through the assignment together until all group members totally understand the concept and complete the work (Sadker, 106). Cooperative efforts require that students learn to labor together toward common goals, which develops social skills similar to those needed in the world outside school (Doll, 91-92).Positive interdependence is critical to the success of the cooperative group (Sadker, 106). This relationship helps students learn to give and taketo realize that some people have certain abilities and other people do not, yet still have other skills to offer. No one group member will possess all of the information, skills, or resources necessary for success.Gjermund Egg en etter 3-mila, VM pà ¥ ski i Oslo 196...Each group member has a unique contribution to make to the joint effort. Realizing this creates a commitment to the success of the group members as well as one's self (Eggen, 279). A sense of interconnectedness can help students transcend the gender, racial, cultural, linguistic, and other differences they may sense among themselves (Sadker, 106). Cooperative learning also improves social acceptance of mainstreamed students with learning disabilities (Eggen, 277). Such interactive experiences are particularly valuable for students who are learning English as a second language, who face the challenges of language attainment, academic learning, and social adaptation all at the same time (Eggen, 277).Learning in a group environment does not end individual accountability as one may think. The group must be held responsible for achieving its goals and each member must be liable for contributing his or her share of the work (Eggen, 280). By keepi ng...

Literature Essay Example | Topics and Well Written Essays - 1500 words - 1

Literature - Essay Example â€Å"Barn Burning,† is also set in the Southern part of the United States, and tells the story of a little boy named Colonel Sartoris Snopes, or Sarty, whose father, Abner Snopes, bitter due to the class differences, is virulently acting out against the rich and influential even as he works for them. The story highlights the awkward relationship between the boy and his father, while also touching upon the young boy’s conscious and difficult decision to choose between familial loyalty and the truth. At the outset, both stories seem to have very different themes and plots. â€Å"A Rose for Emily† starts at the end of the story, and is a tale with gothic elements. â€Å"Barn Burning† on the other hand starts at the middle, and is essentially a tale regarding the triumph of what the protagonist perceives to be right over wrong. However, upon closer inspection, they do seem to have an identical theme – that of exploring a strange and strained relationsh ip of children with their respective fathers. It is suggested in â€Å"A Rose for Emily† that Miss Grierson’s father was a strict patriarch. ... However, after his death, she comes out of the hold that her father had on her. Although it is interesting to note that she does not want to come out of that hold herself. She is caught off guard when her father dies, and not knowing how to handle life now that her father is dead, is shown to have denied the death altogether. This, in essence, shows that she could not come to terms with living life independently. In â€Å"Barn Burning,† similarly, the relationship of Sarty with his father, Abner, is explored – although, here the analysis is much more in-depth than in â€Å"A Rose for Emily†. Abner Snopes is shown to be a man filled with vengeance and hatred for the rich. He holds them in contempt and carries out acts of, what he perceives to be, rightful retribution. Sarty Snopes observes all this and though he tries to side with his father, based on ideas of familial loyalty, it is shown that the father mistrusts him all the same. Abner is a very controlling man , who does not allow his family to challenge or even question his actions. His hold on his family is complete. However, despite that, Sarty, in the end, goes against his father when he goes to report the burning to the barn’s owner, De Spain. That is where these two stories seem to differ: Emily does not know what to do without her father’s hold on her. She cannot go against her father even after he has died, so much so that she refuses to acknowledge his death. Whereas in â€Å"Barn Burning,† Sarty willfully chooses to go against his father in reporting his actions to De Spain, thus, freeing himself of his hold. Both these stories are set in southern towns and explore certain â€Å"southern† values, so to speak. Miss Emily Grierson is caught between the changing times

Research methods (Evangelistical literature) Essay

Research methods (Evangelistical literature) - Essay Example Epistemological assumptions begin with an inherent suspicion of the knowledge basis of the concept or product. They want to understand and interpret everything in a framework of methodology Conventional science is based on 'rational positivist' thought. This includes the presumptions that there is a 'real world'. Data can be gathered by observing it This data is factual. It is truthful and unambiguous. The 'post-positivist', 'interpretivist' philosophy, on the other hand, asserts that these assumptions are unwarranted, According to this philosophy 'facts' and 'truth' are a wild supposition and 'objective' observation is impossible, and that the act of observation-and- interpretation is dependent on the perspective adopted by the observer. Interpretivists criticise even the physical scientists for the narrowness of their assumptions. Their criticisms hold some truth particularly strongly in the social sciences, where the objects of study are influenced by so many factors. These factors are extremely difficult to isolate and control in experimental laboratory. This builds up to a requirement that multiple interpretations of the same phenomena must be allowed for, and that no truth is attainable. An organization which depends solely on ontological beliefs has to at some point embrace epistemological assumptions to survive. So it sells faith' - the very basis of the philosophy of being. Evangelistical literature or material is published and marketed to influence people of ontological belief into their way of life. Since ontological assumption is based on positivism, the belief that everything being is good, the positivist approach quite easily gets affected by such marketing ventures. To them pictures of God or human beings in reverence, Biblical stories...To them pictures of God or human beings in reverence, Biblical stories and incidents hold an incredible position of awe. be made attributable to the purpose of collection. Similarly, the data collated in terms of cases individuals or groups runs the risk of the age factor being misrepresented which amounts to a great deal of confusion. In such a scenario greater credence is given to the written word.

Passion of Christ Essay Example | Topics and Well Written Essays - 500 words

Passion of Christ - Essay Example Above all the human nature of the Son of God is beautifully expressed in the film through different emotional incidents. The film starts with a gloomy environment when Christ cries heavily to save him from the forthcoming danger which makes us get surprised that even Christ was so scared of death. Then his own disciple Judas betrays him and Jesus gets arrested. At this time Peter severs one of the soldier's ears showing his faithfulness to Christ but he himself later on denies Jesus three times which symbolizes our weak human nature. When he is brought before the judges he is fired with a lot of questions but Christ keeps his calm temper. The Pharisees being very determined to put Christ to death bring him to the sheriff. The sheriff hesitates to punish him since his wife had been very much disturbed in her dreams regarding Christ. But unable to withstand the pressure of the Pharisees he immerses his hands in water symbolizing that he has no role in whatever happens to Christ and leaves Christ to the Pharisees. The soldiers torture Jesus so cruelly that when he gets lashed his whole body turns red wit h wide marks and the scene is so real that it evokes tears. On his way to the mountain where he is to put on cross he remembers various incidents which instigate our emotions.

A Study Of Anwar Ibrahim

A Study Of Anwar Ibrahim Introduction Anwar Ibrahim is without a doubt one of the most influential politician ever to emerge after our nation`s Independence Day in 1957.Without any sufficient political background he struggles through the political period during his University life. Although not famous at that time, his social, political and economical ideas gained a rapid support from the community when he became the Deputy Prime Minister in 1993. His involvement in politics was a success, with his ideology being accepted by the community in a great variety from the aspect of social to politics. Anwar Ibrahim was born on 10th August 1947 in a small village on the mainland in Sungai Bakap, Seberang Prai and was raised in Cherok ToKun.He received his early education in Sekolah Melayu Cherok ToKun and Sekolah Rendah Stowell, Bukit Mertajam, one of the renown primary school in Penang. Anwar Ibrahim was raised in a comfortable middle class family with his father, Ibrahim Abdul Rahman who was a porter in a hospital and his mom, Che Yan, a housewife. However, both his parent got involved in politics when, his father became a politician and retired as a Parliamentary Secretary for the Ministry of Health. Similarly his mother also joined the UMNO. After finishing his high school in 1967, he enrolled his secondary education in Malay College Kuala Kangsar (MCKK) till 1966.during his period MCKK, he actively involved himself in interschool debate competitions and was subsequently elected as the students` president prior to his achievements and reputations in MCKK. Anwar pursued Malay Studies in one of Malaysias top University, University Malaya. In University Malaya, Anwars potential as a politician leader became obvious. He became the President of Persatuan Kebangsaan Pelajar Islam Malaysia (PKPIM).At the same time he was also the President of Malay Language Society. In University Malaya, Anwar gained his reputation and support by involving himself fiercely in defending the Malay community and the Muslims during the black days, 13th May 1969. One of the most daring act he had done during the racial war was, joining forces with Dr.Mahathir Mohamad in critising Tunku Abdul Rahman ruling who was the Prime Minister at that time. Since then, Anwar was known as a leader who always fights for students and social rights in his university. In 1971, he graduated in University Malaya by receiving the Ijazah Sarjana Muda Sastera. At the end of the year, the Muslim Youth movement of Malaysia was founded and Anwar became the first president. The Muslim Youth movement by Anwar proved to be one of the most influential societies when Anwar successfully formed a group of potential leaders who implies the teaching of Islam in daily life as well in leadership. His quality as a leader for this society was even approved and appreciated by the President of Pakistan, Zia Ul-Haq. The 1970s period is well known for its economical crisis in Malaysia due to the decrease in rubber price. Anwar saw his opportunity to solve the problem and gain more support, therefore, he rushed to solve the poverty issue in Baling. He leaded the anti poverty riot in 1974 which has landed him a punishment in ISA without trial where he spent almost two years in Kamunting detention center. In the year 1982, the supporters were astonished by the news saying that Anwar was stepping into the United Malays National Organisation (UMNO). This is because he was a organisation which is also known as Angkatan Belia Islam Malaysia (ABIM) during that year too. It is known as the most organized force in Islamic revivalism in Malaysia. Meanwhile, United Malays National Organisation (UMNO) was lead by Tun Dr Mahathir bin Mohamad in the year 1981. Anwars involvement in defending the rights and justice of the society made the UMNO to set an eye on him. The UMNO sees him as a potential leader and soon, he was brought in the political party. In 1982, Anwar became the parliamentary speaker for Permatang Pauh. Later, he was designated as the Deputy Prime Minister. Anwar Ibrahim was a potential leader who has the ability and power to influence and affect human behaviour and accomplished mission. Due to his leadership qualities, he obtained a lot of support from the public. This was the main factor Anwar was elected as the president of the National Union of Malaysian Muslim Students from the year 1968 to 1971. In 1983, Anwar became the Minister of Culture, Youth and Sports. He also held the position of Minister of Agriculture, Minister of Education and finally as the Minister of Finance in 1991. In the 1990s, Anwars relationship with Prime Minister, Dr.Mahathir Mohammed had begun to deteriorate. 1990s witnessed the downfall of Anwar, Anwar was framed and claimed to be involved in many foul play in politics such as corruption. He was alleged under nepotism and cronyism in 1999 and was sentenced to prison for six years. In the year 2000, he was sentenced for another nine years for a sodomy case. After his release, Anwar won the Permatang Pauh by-election in 2008.This marks the rise of a politician after all the struggles he went through. Anwar Ibrahim is a very influential man. He is known to have numerous connections with various politicians in different countries. He too, took part in a lot of uprising political activities. Anwar Ibrahim : The Rise The first stage as we can see began during his years at the University of Malaya. He was the president in many societies. As we can see, he was the president of the Malay Language Society University (PBMUM). Persatuan Bahasa Melayu Universiti Malaya (Malay for University of Malaya Malay Language Society) (PBMUM) is a Malay language, literature and culture oriented student body that has played an active role in the development of the modern Malay language in Malaysia and Singapore. It is marked as one of the most influential bodies in history of language development in Malaysia. The mission of PBMUM is committed towards the development of the Malay culture and language. The core of PBMUMs principle in 1954 was to persuade the Malayan government to recognise the Malay language as its national language. So, by recognising PBMUMs voice and struggle, the Majlis Undangan Persekutuan Tanah Melayu (Malayan Council) finally agreed on to make the Malay language as Malayas national language on 31 march 1995. PBMUM believes that it represents the voice of the people. PBMUM stands strongly against racism and upholds the view that its primary principle is in the development of the nation. Anwar, as the president of PBUM, had championed the implementation of Malay as the national language of our nation. By the time he completed his university studies, Anwar was already a popular national figure actively pursuing the reform agenda. He formed the Muslim Youth Movement of Malaysia (ABIM) in 1971. It is to promote and uphold the principles of moderate Islam and to campaign for moral uplifting and social justice. After Anuar had been completed his study in university, he holds many ministerial post. He also had been married to Wan Azizah Wan Ismail. They also have 6 children, Nurul Izzah Anwar Ehsan Anwar Nurul Nuha Anwar and 3 others. In the year 1982, the supporters were astonished by the news saying that Anwar was stepping into the United Malays National Organization (UMNO). Anwar was invited to join the United Malays National Organisation (UMNO) in 1982 by Prime Minister Mahathir Mohamad. Anwar has also been highly engaged in the international arena. He has been a strong advocate for dialogue among civilizations and has worked tirelessly towards the ideals of the mutual coexistence of civilizations and the interplay of different social, cultural, and spiritual ideas. Between 1995 and 1998, he organized a series of conferences on the Asian Renaissance, aimed at crossing geo-political barriers between societies and nations and creating political structures to promote dialogue across cultures. His first posts in the government were as the Minister of Culture, Youth and Sports in 1983. After that, in 1984 he headed the agriculture ministry before becoming Minister of Education in 1986. By then, speculation was rife about Anwars ascent to the Deputy Prime Ministers position as it was a commonly-occurring phenomenon in Malaysia for the Education Minister to assume the position of Deputy PM in the near future. Anwar introduced numerous pro-Malay policies in the national school curriculum when he was in office as Education Minister. He wanted to make many changes in education system, for example one of the major changes that he did was to rename the national language from Bahasa Malaysia to Bahasa Melayu. However, the changes were criticized by Non-Malays. It was because, they had thought this move would cause the younger generation to be detached from the national language, since they would attribute it to being something that belongs to the Malays and not to Malaysians. Furthermore in 1991, he had been appointed as Minister of Finance. In 1993, he became Mahathirs Deputy Prime Minister after winning the Deputy Presidency of UMNO against Ghafar Baba. Because of that, Anwar had been accused at using large cash payments to win support. To secure his position as deputy president of UMNO, Anwar was alleged to have resorted to money politics. Anwars followers were seen by foreign journalists handing out packets of money to acquire support of UMNO division leaders. The followers, after a brief interview, are said to be working under Anwars instructions. Anwar was being groomed to succeed Tun Mahathir as Prime Minister, and frequently eluded in public to his son-father relationship with Tun Mahathir. So, Tun Mahathir appointed Anwar to be acting Prime Minister while he took a two-month holiday in early 1997. However, the relationship with Mahathir had begun to deteriorate, towards the end of the 1990s. It also triggered by their conflicting views on the governance of the country. In Mahathirs absence, Anwar had independently taken radical steps to improve the countrys governing mechanisms which were in direct conflict with Mahathirs capitalist policies. Issues such as how Malaysia would respond to a financial crisis were often at the forefront of this conflict. Mahathir angered when Anwars frontal attack against what he described as the widespread culture of nepotism and cronyism within UMNO. It shows that as did his attempts to dismantle the protectionist policies that Mahathir had set up. Cronyism was identified by Anwar as a major cause of corruption and misappropriation of funds in the country. The events of late 1998 marked the beginning of Anwars descent within UMNO and his subsequent ouster from the party and from Malaysian politics. Asian Financial Crisis occurred in 1997. During that period Anwar, in his capacity as finance minister, supported the International Monetary Fund (IMF) plan for recovery. An austerity package slashed government spending by 18%, cut ministerial salaries and deferred major investment projects were also instituted by him. Large-scale infrastructure development projects known as mega projects were set back as well, despite being a cornerstone of Tun Mahathirs plans for developing the nation. , Anwar declared: There is no question of any bailout although many Malaysian companies faced the threat of bankruptcy. The banks will be allowed to protect themselves and the government will not interfere. Anwar advocated a free market approach, sympathetic to foreign investment and trade liberalization, whereas Mahathir favored currency and foreign investment controls, blaming unchecked speculation by currency speculators like George Soros for the shrinking economy. There is disagreement among economists whether Anwars policies would have been more or less successful than Mahathirs. The Malaysian economy had plummeted to its lowest level yet since the recession of the early-1980s, so by the time Mahathir decided to impose currency controls and preventive measures to keep hedge funds in check Anwar had been named as the Asian of the Year. in 1998 Newsweek magazine. However, in that year, matters between Anwar Ibrahim and Tun Mahathir came to a head around the time of the quadrennial UMNO General Assembly. It would initiate a debate on cronyism and nepotism had been given noticed by The Youth wing of UMNO, headed by Anwars associate, Ahmad Zahid Hamidi. The response was swift, as Tun Mahathir issued lists of cronies who had benefited from government share allocations and privatizations. Anwar and Zahid, along with several of Anwars other allies also included in the lists. Anwars father and his two brothers are showed to have received shares allocated by the government for the bumiputra. The shares amounted to an amount of about more than 7.1 million units in three companies held by his father Datuk Ibrahim Abdul Rahman and his brothers, Farizan and Marzukhi. On 2 May 1998, Dato Ibrahim Abdul Rahman, owned 250,000 shares of Pengkalen Holdings Berhad and 3,790500 on Nissan Industrial Oxygen Incorporated. Farizon owned 250,000 shares of Pengkalen Holdings Berhad. Marzukhi owned 2,800,000 shares in Penas Corporation. In the list, Datuk Ibrahim Abdul Rahman owned 2,000,000 shares in Industrial Oxygen Incorporated Bhd on 1993. In 1998, Anwar was also chairman of the Development Committee of the World Bank and International Monetary Fund. During his tenure he strongly endorsed the initiatives of debt cancellation and reprieve for poor countries, particularly those in Africa. Anwar was awarded the Presidential Medal by Georgetown University, USA, and an honorary doctorate by the Ateneo de Manila University, Philippines because of his contributions, in 1996. In 1993, shortly after becoming finance minister, Euromoney named him as one of the top four finance ministers; in 1996, Asiamoney named him Finance Minister of the Year. Anwar has held lecturing positions at St. Anthonys College at Oxford and at the School of Advanced International Studies at Johns Hopkins University since 2004. He was also a Distinguished Visiting Professor in the School of Foreign Service at Georgetown University. Anwar is a consultant to the World Bank in the areas of governance and accountability and was also appointed as honorary president of the London-based group, Accountability in March 2009. He is chairman of the board for the Foundation for the Future and also serves as an adviser to the Peoples Justice Party (Parti Keadilan Rakyat) in Malaysia. He is an internationally renowned speaker on the subjects of democracy, freedom, governance, Islam and democracy, and the need for accountability. In November 2006, Anwar made a public statement indicating that he would run for Parliament in 2008, after his disqualification is expired. Since he was released from the prison, Anwar has been critical about our government policies, which provides the affirmative action for the Bumiputeras. One of his quotes policies is units of housing and initial public offerings that must be met. In the year of 1997, Malaysia had to undergo an economic crisis which was known as the Asian Economic Crisis. During this turbulent period, Anwar Ibrahim was holding the post as Minister of Finance of Malaysia. As a capable leader, Anwar had taken an action by introducing a series of economic reforms and austerity measure in order to overcome the economic crisis. However, this action was intensified a great negative feedback because Anwar was nominated for the controversial amendments for the Anti Corruption Act. This act was being notorious to raise the power in Anti Corruption Agency. On the other hand, the Prime Minister Mahathir Mohammad sacked Anwar from all his post, due to the unsatisfactory towards these measurements. As a result, this incident had led to protest from the public and finally formed the Reformasi movement. At first, the Gerakan Reformasi or Reformation started when Anwar`s wife, Dr Wan Azizah formed Parti Keadilan Nasional (National Justice Party), on 4th April 1999. The party was then joined by the Democratic Action Party (DAP), the Malaysian Peoples Party (PRM) and the Malaysian Islamic Party (PAS) completing a fully fledged opposition coalition known as, Barisan Alternatif (Alternative Front) to take on the ruling Barisan Nasional (National Front) coalition in the 1999 general elections. For which, in the election held that year, he party entered the campaign with many of its key leaders under arrest and as a result saw it winning only five parliamentary seats in the elections despite gaining 11.67% of the total votes cast. The Barisan Alternatif as a whole gained 40.21% of the total votes cast with PAS gaining 27 seats and DAP gaining ten seats. After the elections, there were negotiations between Parti Keadilan and Parti Rakyat Malaysia (PRM) regarding a possible merger of force. Despite some opposition in both parties to the move, a 13 point Memorandum of Understanding was eventually signed by the two parties on 5 July 2002. On 3 August 2003, the new merged entity was officially launched and assumed its current name. (Current main/head advisor of PKR) Anwar Ibrahim controversial issues The first issues that that involve Dato Seri Anwar Ibrahim was in 1999 when he was charged under the corruption case. He was sentenced to six years in prison. At the time, Dato Seri Mahathir bin Mohammad was the Prime Minister of Malaysia. Dato Seri Mahathir bin Mohammad is the people who expose the Dato Seri Anwar Ibrahim activity and his colony. Then, Dato Seri Mahathir Mohammad was direct the Public Prosecutor to charged Dato Seri Anwar Ibrahim under the case of corruption. According to the special branch of the police, Dato Seri Anwar Ibrahim also involve in illegal activity. Dato Seri Anwar Ibrahim was arrested by the police on charged of receiving bribes from the other people using his power as the minister and also the deputy of prime minister at that time. Then the case was bring to the court and the case is the most controversional issues in Malaysia. Then, the case of Dato Seri Anwar Ibrahim was bring to the trial. The trial was held at the Federal Court. The chief judge at that time was Tun Haji Mohamed Salleh bin Abbas. Tun Salleh bin Abbas was the Lord President of the Federal Court of Malaya. Because of the constitutional crisis he was dismissed from his post during the 1988 Malaysian Constitutional crisis. At that time, the executive branch tried to interfere with the judicial branch system. Dato` Seri Anwar Ibrahim`s second controversial issues was the case of sodomy. At that particular time, the case is look very weird because it is impossible that he is the homosexual. In 1999, Anwar brought legal action against Prime Minister Mahathir for defamation for allegedly uttering accusations of immoral acts and calling Anwar a homosexual at a news conference in Malaysia. The police were instructed to investigate the veracity of the claims that Dato Seri Anwar Ibrahim was the people who make the sodomy. Then, the trial began and Dato Seri Anwar Ibrahim was charged with sodomy. He found guilty and was convicted to 15 years in prison sentence. This is because the person who was charged was the Deputy Prime Minister and Dato Seri Anwar Ibrahim also has his own followers. This started a crisis in the government. At this time also, a lot of riot was held. This is because the people were not satisfied with the government who tried to interfere with the judicial system at that time. (Anwar Ibrahim was released from jail in the year 2004, Federal court acquitted Anwar and Sukma of the sodomy charge. However one of the three judges, Abdul Hamid Mohamad said he was inclined to believe that the alleged incident at Tivoli Villa did take place) Other issues, that hit Dato` Seri Anwar Ibrahim was charged for a second sodomy trial. This time, Dato` Seri Anwar Ibrahim was charged because of the case sodomy his former private assistant who is Saiful Bukahri. This case was calamity the public because this is the second charged on the same person but different victim. This case also has many doubts about the evidence presented by the prosecute officer evidence presented by the prosecute officer evidence presented by the prosecute officer. In this case also, the people involved were mostly of the politically active individuals. So, it can be a political technique to not trust the people who involve in the case. If the person is involved this case, he or she would be a political person, his reputation in the politic will go down and the people will not trust anymore about him. This is maybe only the political propaganda. Besides that, the competitions between the political parties nowadays make the authority lose their power. This is maybe the reason why is this particular thing happening now days. The other issues that Involve Dato Seri Anwar Ibrahim is about the Malaysian Defence System. The government said that Dato` Seri Anwar Ibrahim was an America spy in Malaysia. Anwar Ibrahim`s Contributions In Umno Anwar Ibrahim joining the United Malays National Organization known as UMNO now days that lead by Dato Seri Mahathir Bin Mohammad, who had become the Prime Minister in 1981. Dato Seri Anwar Ibrahim moved up the political ranks very quickly and his first ministerial office was in charged by him is the Minister of Culture, Youth, and Sports in 1983. When he held the post, he administered the government well. At that time also, he had numerous supporters with him. After that, he was the person who headed the Ministry of Agriculture in 1984 and he moved his post to the Minister of Education on 1986. At that time, he made lots of changes in the Malaysian education system. He also made the education system more sophisticated and systematically advanced. During that period, he wanted to make sure that all citizens will be able to get and enjoy a proper education for the benefit of everyone. Then, we have heard about speculations regarding Dato Seri Anwar Ibrahim holding the post of the Deputy Prime Minister and it was commonly occurring phenomenon in Malaysia or Minister of Education to assume the position of Deputy Prime Minister in the near future. During his time as Education Minister, Anwar introduced numerous pro-Malay policies in the national school curriculum. One of the major changes that he did was to rename the national language from Bahasa Malaysia to Bahasa Melayu. Non-Malays criticized this move as it would cause the younger generation to be detached from the national language, since they would attribute it to being something that belongs to the Malays and not to Malaysians. In 1991, Dato` Seri Anwar Ibrahim was appointed Minister of Finance. When he became the Minister of Finance, the government people says that he takes o lat of the government money for his private usage. In 1993, he became Dato` Seri Mahathir Mohammad Deputy Prime Minister after winning the Deputy Presidency of UMNO against Ghafar Baba. There was a report on Dato Seri Anwar Ibrahim using large cash payments to win support. Dato Seri Anwar Ibrahim is alleged to have resorted to money politics to secure his position as deputy president of UMNO. Anwar followers were witnessed by even foreign journalists handing out packets of money to acquire support of UMNO division leaders. These followers are said to be working under Anwars instructions. Dato` Seri Anwar Ibrahim had a lot of followers and he could achieve many things. Dato` Seri Anwar Ibrahim at that time had a lot of influence. Towards the end of the 1990s, however, the relationship with Tun Mahathir had begun to deteriorate, triggered by their conflicting views on governance. In Mahathirs absence, Anwar had independently taken radical steps to improve the countrys governing mechanisms which were in direct conflict with Mahathirs capitalist policies. Issues such as how Malaysia would respond to a financial crisis were often at the forefront of this conflict. Anwars frontal attack against what he described as the widespread culture of nepotism and cronyism within UMNO (and the ruling coalition as a whole) angered Mahathir, as did his attempts to dismantle the protectionist policies that Mahathir had set up. Cronyism was identified by Anwar as a major cause of corruption and misappropriation of funds in the country. The events of late-1998 marked the beginning of Anwars descent within UMNO and his subsequent ouster from the party and from Malaysian politics. Dark period of Anwar Ibrahim Dark period of Anwar Ibrahim was started on 2 September, when Prime Minister Mahathir dismissed Anwar from the government. He was no longer a deputy prime minister and also finance minister. He was also expelled from UMNO. Before that, the Youth wing of UMNO, headed by Anwars associate Ahmad Zahid Hamidi, gave notice that it would initiate a debate on cronyism and nepotism. The response was swift, as Prime Minister Mahathir issued lists of cronies who had benefited from government share allocations and privatizations. The list included Anwar and Zahid, along with several of Anwars other allies. Anwars trial and subsequent conviction were widely discredited by the international community. Many world leaders called for his release from prison. On September 29, 1998 Anwar appeared in court and pleaded innocent to charges of corruption and sodomy. The black eye was explained by Mahathir Mohamad and Rahim Noor as being self-inflicted and caused by pressing a glass over his eyes. Only after a Royal Commission was convened did Rahim Noor admit that he had administered the beating to Anwar. Rahim apologized for the incident in August 2005. Rahim Noor was eventually charged for the assault and was given a two-month prison sentence and fined 2,000 ringgit. In 1999, he was sentenced to six years in prison for corruption, and in 2000, to another nine years for sodomy. The police were instructed to investigate the veracity of the claims that he was being a homosexual guy. Anwar was charged with sodomy, convicted and given a 15 year prison sentence. Anwars trial and subsequent conviction were widely discredited by the international community. Many world leaders called for his release from prison. In 1999, Anwar brought legal action against Prime Minister Mahathir for defamation for allegedly uttering accusations of immoral acts and calling Anwar a homosexual at a news conference in Malaysia. However, this verdict was partially overturned in 2004, resulting in Anwars release from prison. A panel of three judges of the Federal Court (Malaysias highest court) overturned the sodomy conviction by 2 to 1, finding contradictions in the prosecutions case on 2, September 2004. After Anwar released from prison, he was reportedly suffering from serious back problem. His family said was the result of the beating by the ex-police chief. the UMNO-owned newspaper, the New Straits Times, alleged that the injuries had actually been caused by a fall from a horse in 1993 during Anwars tenure as deputy prime minister. His wife had argued that during his imprisonment that he required treatment for his condition at a clinic in Germany. The government refused, claiming that such treatment was readily available in Malaysia, offering medical treatment if necessary. However, in September 2004, after the Federal Court quashed his conviction for sodomy, Anwar was free to travel to Munich for back surgery. On August 28, 2008, Tan Sri Pandikar Amin Mulia. formally declared Anwar, the leader of the 3-party opposition alliance. Anwar continued to attack Najib first day as prime minister, stating he found inconsistencies in the latters decision to release 13 Internal Security Act detainees. He said as long as the ISA existed, Barisan Nasional (National Front) could still detain citizens at will. Anwar has already missed several deadlines he himself set for the transfer of power, each of which came and went: the most recent was Tuesday 16 September 2008. Deputy Prime Minister Najib Razak chose that day to initiate a broadband internet program Anwar opposes, saying that he had not doubted that the government would still be in office on 16 September. Prime Minister Abdullah Badawi too pointed out that Anwar had missed his own deadline, and dismissed his claim to have secured the defection of 30 MPs. On 24 October 2008, Anwar admitted problems with his stalled bid to topple UMNOs majority, saying that Pakatan Rakyat is running out of options to create a majority. His credibility among ordinary Malaysians has been somewhat dented after Sept 16 and the new promise of forming the Government has not generated the sort of anticipation or excitement as before. Media within the country have taken an increasingly hostile view towards Anwars protestations and failed threats to assemble a majority government. Anwar Ibrahim has voiced support to allow the former leader of the Communist Party of Malaya, Chin Peng to be allowed to return to Malaysia. However, his remarks have been slammed by UMNO leaders who called them regrettable to accusation as a plot to gain support of the Chinese community. On June 29, 2008, an online news portal Malaysia Kini, reported that an aide of Anwar Ibrahim had lodged a police report claiming that he had been sodomised by Anwar. The news has since been updated with reports that SMS messages are being distributed claiming that the person who made the report is Anwars aide, Mohd Saiful Bukhari Azlan, who was arrested and allegedly forced to make a false confession. The same text message also claimed the possibility of Anwar being arrested. Malaysian police issued an arrest warrant on July 15 for Anwar Ibrahim, and investigating Officer Jude Pereira signed and issued the letter requiring Anwar to appear at a police station for questioning before Wednesday at 2 p.m. local time. Anwar has said that the possibility of a prison sentence as a result of these allegations could be seen as an attempt to remove leadership and transference of power issues caused by his growing support and by-election victories. He also reaffirms his innocence and cites proof in the form of medical reports. Conspiracy to Bring Anwar Ibrahim down Financial Crisis: During the year of 1997 saw Malaysias economy being affected by the Asian Financial Crisis. Anwar Ibrahim, as the Finance Minister during that period, in his capacity as a Finance Minister, has taken action to support the International Monetary Fund (IMF) plan for recovery. He also instituted an austerity package that slashed the government spending by 18% by cutting down ministerial salaries and deferred major investment projects. Not only that, large-scale infrastructure development projects known as mega projects were set back as well. Anwar had advocated a free market approach, sympathetic to foreign investment and trade liberalization, whereas Mahathir favored currency and foreign investment control, blaming unchecked speculation by currency speculators for the shrinking economy. Anwar Ibrahim has also instituted a series of economic reforms and austerity measures in response. These actions were exacerbated when he tabled controversial amendments to the Anti Corrupt Act that sought to increase the powers of the Anti Corruption Agency. Dr. Mahathir, who was the Prime Minister at that time, disagreed with the measures taken by Anwar and had ultimately sacked Anwar from all of his posts and positions. In my own opinion, there is a great disagreement among economist whe

Franny And Zooey And The Razor :: essays research papers

Franny And Zooey & The Razor’s Edge   Ã‚  Ã‚  Ã‚  Ã‚  Many novels use religion as the central object of their plot. Franny and Zooey, by J.D Salinger and The Razor’s Edge, by W. Somerset Maugham both display religion as having they key role in their novels. Religion is the main guide in Franny and Zooey and The Razor’s Edge for the search of meaning. During the search for meaning the two main characters Franny Glass and Larry Darrel, use religion as an escape from everyday life and from bad memories. Secondly, these two characters put important factors of their lives on hold, which leads their loved ones to disagree with their search for meaning. Nevertheless, both characters benefit from their religious experiences.   Ã‚  Ã‚  Ã‚  Ã‚  Both Franny Glass of Franny and Zooey and Larry Darrel of The Razor’s Edge turn to religion as an escape rout from their everyday lives and disturbing memories. They have become annoyed and dissatisfied with their ordinary lives and the individual values and goals in their everyday lives. While Franny was dining with her boyfriend, Lane, she describes the atmosphere around her and how she feels about the theatre department and how sick she is of everyone close to her. “I’m not afraid to compete. It’s just the opposite. Don’t you see that? I’m afraid I will – compete – that’s what scares me. That’s why I quit the theatre department. Just because I’m so horribly conditioned and people to rave about me, doesn’t make it right. I’m ashamed of it. I’m sick of not having the courage to be an absolute nobody. I’m sick of myself and everybody else that wants to make some kind of splash.';1 This also occurs in The Razor’s Edge. After Elliot Templeton’s death, Larry describes how worthless Elliot’s life really was. “An old, kind friend. It made me sad to think how silly, useless, and trivial his life had been. It mattered very little now that he had gone to so many parties and has hobnobbed with all those princes, dukes, and counts. They had forgotten him already.';2 Both of theses examples show how, Franny and Larry do not want to be a part of the stylized like of their societies. Franny was part of a large family in which each sibling was an actor or actress at one point in their lives. Franny was expected to lead a very prestigious life. Attending university in honors program, and becoming a wonderful actress.

My Society

There Is no perfect society In the world, and there will never be any perfect society. People can have their Imagination on what they would prefer as their Ideal society and everyone varied from person to person. If I had the opportunity to create what I thought would be the Ideal society our world would be a completely different place. There would be so many changes to the world that we live in today. The idea behind my society is to bring people together and understand other cultures and what their beliefs, ideas, and norms are.These changes will be explained in full details in the allowing paragraphs. We will begin with the physical features and geographical location of this place. My ideal world would take place on an island called La Islam Diverse. It would be located somewhere between west coast of the United States and the coast of Asia. The name would come from the word diverse, which would suit the inhabitants of the island. La Islam Diverse would be made up of sand, palm tr ees, plants, mountains and houses made from the wood/leafs from the palm trees themselves.The Island would be about the same size of Texas and would be made up of about 100-150 Inhabitants. Much of the land would be unexplored and be available for the Inhabitants to go out and explore. The temperature on the La Islam Diverse would be the same year-round. During the day the temperature would vary between 80-90 degrees, and at night the temperature would drop to the ass's. There would be days when it's cloudy and rainy but the temperature would remain the same. The sun rises every morning at am and it will go down at pm.La Islam Diverse would be such a beautiful place with beautiful weather, features, and also the people abroad the island. Up to now you may have questions and wonder what's so different bout this Island than any other Island. The secret behind this Island is that it is an island where marijuana Is grown and cultivated by the Inhabitants as their Job. With Marijuana beg inning to legalize in the United States, the Inhabitants live on this island rent free to work growing marijuana for the government. The Inhabitants have previously received training and certifications for the cultivation of this plant.These people live abroad La Islam Diverse along with their families to grow marijuana that will later be sold in the united States. The island is ruled by the united States overspent and these inhabitants are paid extremely good money for what they do. The Island is protected by the united States Marine Corps, with absolutely no problems abroad the island. The people work form Imam-pm at various and specific locations spread across the island. La Islam Diverse is an island that only selected people may live abroad.These people are selected by the government to travel to this island for up to a year with their family and where everything is provided. The families aboard this Island are fed, and taken care by through deferent institutions set up by the government. Nothing is paid for out of pocket by any of the Inhabitants, everything Is provided to them. One of the requirements before leaving the states and traveling to La Islam Delvers Is that you leave all monetary values home; any money found aboard the island will be confiscated. There are many rules and in that person and their family being sent back to the states.Some of these rules include things such as: No reproduction will take place on La Islam Diverse, People found smuggling or smoking Marijuana aboard the island will be automatically be kicked off the island, and if any person is accused of committing a crime this will be enough to kick the person off the island. There are no doctors or hospitals aboard the island therefore any person who gets sick and is unable to perform the daily functions of the Job will be sent back to the states for proper medical attention. As far as the economy on La Islam Diverse, there isn't one.The people come onto this island under contra ct to work for a year and eligibility for an extension depending on their work quality. Everything is paid for while you and your family live on the island food, clothes, and any other necessity. At the end of your year the government will advise you of your eligibility to return for another year, it's up to inhabitant to decide if he was to continue to work for another year. If he does not want to return or is simply not eligible to return they along with the family will be returned back to their lives in the states.Upon leaving the island the government cuts the family a check for a significant amount for their labor aboard the island. The island is not dominated by one race or culture. The name of the island reflects the people of the island. Diversity is the most important and key behind this society. The goal of the overspent is to bring people from as many different cultures and races with many different beliefs, ideas, and norms to this island to integrate and see how people are able to adapt and work with each other.With nowhere to go and having to live on an island with many people you are forced to adapt and get to know how other people work and are required to be able to work with these individuals. Any act of racism or hate crime towards any other inhabitant of the island automatically gets you kicked off and banned off the island with no pay. Of course there will be problems on the island because people with different views will have conflicts as their ideas will clash but the idea is being able to come together and work as one. After a serious offense is when people will be punished and even kicked off the island.There is a process that must be gone through to be eligible to live on La Islam Diverse. First, a person must apply through a website after filling out a lengthy application the person is given an aptitude test based on diversity. The government will base the test results and choose people that are qualified for the position, and bring t hem in for a face to ace interview. During the interview they will find out more about the applicant and ask further questions regarding cultures and race. If the applicant is qualified after the interview he will be given a background package that needs to be returned within two weeks.When the background check comes back and if the applicant has no prior criminal charges and no history that would disqualify him/her they get added to a list. The person if not certified to grow and cultivate marijuana must take and complete a seminar within a month of being accepted. Since the island is only able to eave a maximum occupancy of 150 inhabitants, the people that are hired and go through the process are put on a list that. As people's years are up on the island these people are replaced by the qualified people on the list.The process is lengthy but the right steps are taken to choose the right people to work on La Islam Diverse with no problems. Once on La Islam Diverse there are many th ings to do besides sightseeing. There are many boats, and Jet skis that families are able to reserve and rent for fun. There are many parks for families to bring their kids and integrate them with other different cultures and races. On the weekends no one works so it is used as time to come together with the other inhabitants and their families and become educated on diversity.The island is always safe as no intruders are allowed onto the island and the coasts are patrolled by the Marine Corps. Any problems aboard the island are also handled and situated by the Marine Corps. This island is not Just created for people to come and work, the main focus of the island is that families use it as a tool and also an eye opening experience to learn about other cultures, beliefs, and norms of the other inhabitants on this island. In conclusion, my society and ideal world would be an experiment focused on the idea of integrating people and having them come together to work together.Our world t oday is not aware of the millions of other people and beliefs of these people that exist today. La Islam Diverse is a form of education for people to understand cultures, beliefs, and norms of other people in the world today. When people are hired they are not told that they will be living with people from different backgrounds with different beliefs than them. It is the Job of the person to be able to adapt to the changes and having to open up and earn about the other people aboard the island.The ideal situation is that people are able to adapt and work with other people at the same time learning and being open to changes and understanding that not everyone functions the same way. My society would be an experiment but a way for people to integrate while growing and working together to produce a drug that has been known to be able to bring people together. The best part of this whole experiment is that you make a significant amount of money if you're able to adapt and come together and fulfill your requirement of at least on year.

Free Essays on Ukiyo-e And Art Nouveau

Ukiyo-e Ukiyo-e means â€Å"pictures of the floating world†. In 1603 through 1867, Ukiyo-e defined an art movement of the Tokuguawa period, it was the final phase of traditional Japanese history, and also a time of cultural arts. Ukiyo-e mixed influences from decrorative design and traditional picture scrolls. Mainly used in the entertainment district of Edo, the subjects that were used ranged from actors to royalty to even prostitutes. Ukiyo-e artists quickly embraced the woodblock print. Japanese were collaberated between the publisher, the artist, the block cutter, and the printer. The publisher financed and directed the work. The artist supplied a separate drawing for each color, which were glued onto the woodblocks, with the white areas cut away, destroying the original artwork. Once all the blocks were cut, they would move onto the printing process using water-based ink. Okumura Masanobu was one of the first artists to move from hand-coloring single-color woodcuts to two-color. He experimented with embossing, unusual inks, and the application of gold and silver dust sprinkled like glitter over a mixture of ink and glue. He mainly portrayed beautiful women, which landed Utamaro in jail for three days in 1804 for depicting the wife and concubines of deposed military ruler Toyotomi Hideyoshi, and was also forced to wear handcuffs for fifty days. Utamaro died at the age of fifty-three two years later. Ando Hiroshige was the last great master of the Japanese woodcut. His ability to capture the landscape inspired European Impressionists. Hiroshige died in 1858 from a cholera epidemic brought about by the collision of Asian and European cultures. Art Nouveau Art Nouveau was an international decorative stile that thrived for about twenty years. It was found in graphics, fashions, furniture, architecture, and product design. It’s reaches affected all aspects of the man-made environment including posters, packa... Free Essays on Ukiyo-e And Art Nouveau Free Essays on Ukiyo-e And Art Nouveau Ukiyo-e Ukiyo-e means â€Å"pictures of the floating world†. In 1603 through 1867, Ukiyo-e defined an art movement of the Tokuguawa period, it was the final phase of traditional Japanese history, and also a time of cultural arts. Ukiyo-e mixed influences from decrorative design and traditional picture scrolls. Mainly used in the entertainment district of Edo, the subjects that were used ranged from actors to royalty to even prostitutes. Ukiyo-e artists quickly embraced the woodblock print. Japanese were collaberated between the publisher, the artist, the block cutter, and the printer. The publisher financed and directed the work. The artist supplied a separate drawing for each color, which were glued onto the woodblocks, with the white areas cut away, destroying the original artwork. Once all the blocks were cut, they would move onto the printing process using water-based ink. Okumura Masanobu was one of the first artists to move from hand-coloring single-color woodcuts to two-color. He experimented with embossing, unusual inks, and the application of gold and silver dust sprinkled like glitter over a mixture of ink and glue. He mainly portrayed beautiful women, which landed Utamaro in jail for three days in 1804 for depicting the wife and concubines of deposed military ruler Toyotomi Hideyoshi, and was also forced to wear handcuffs for fifty days. Utamaro died at the age of fifty-three two years later. Ando Hiroshige was the last great master of the Japanese woodcut. His ability to capture the landscape inspired European Impressionists. Hiroshige died in 1858 from a cholera epidemic brought about by the collision of Asian and European cultures. Art Nouveau Art Nouveau was an international decorative stile that thrived for about twenty years. It was found in graphics, fashions, furniture, architecture, and product design. It’s reaches affected all aspects of the man-made environment including posters, packa...

T00583377 Essays - Tayeb, Free Essays, Term Papers, Research Papers

T00583377 Essays - Tayeb, Free Essays, Term Papers, Research Papers G.S T00583377 ACADEMIC RESPONSE TO "A HANDFUL OF DATES" BY TAYEP SALIH. The story is about the flashback which is narrated by the boy, Tayeb. the author reveals the innocence, nature as well as love and respect for his grandfather. In the story the boy Tayeb treat his grandfather as a god because he teaches him Koran. As he describes, "I love him and would imagine myself, when I grew to be a man, tall and slender like him"(Salih, 1969, p.138). everyone faces a strong relationship with their grandparents when they are child. I feel that experience to I admired my grandmother because they teach me to work hard in life if you want to be successful in your life. In the story the boy Tayeb admired his grandfather but when he realized that her grandfather was a greedy and ambitious person than he changed her feelings about her. I enjoyed the point of view in first person and the way he describes his feelings of love and admiration about his grandfather because I also feel the same strong feelings of love and admiration about my dad and my grandfather.

Analyse the data sets provided and report the results of the data Essay

Analyse the data sets provided and report the results of the data analysis in the most appropriate format - Essay Example Given that there are three dependent variables that are known to interact with each other (Bandura, 1989); the MANOVA was chosen as the ideal test of analysis. The MANOVA is best used when the dependent variables are moderately correlated; and are liable to affect each other. The omnibus test ensures that there is reduced chance of a Type I error by taking shared covariance of dependent variables into account. The null and alternative hypotheses postulated for this study are: Null Hypothesis 1: There is no significant difference in the mean cognitive anxiety between the winning positions. Alternative Hypothesis 1: There is a significant difference in the mean cognitive anxiety between the three winning positions. Null Hypothesis 2: There is no significant difference in the mean somatic anxiety between the three winning positions. Alternative Hypothesis 2: There is a significant difference in the mean somatic anxiety between the three winning positions. Null Hypothesis 3: There is no significant difference in the mean self confidence between the three winning positions. Alternative Hypothesis 3: There is a significant difference in the mean self confidence between the three winning positions. Data was collected from 83 athletes of both genders (40 male and 43 female participants) within the age range of 18 to 43 years. The participants were not evenly distributed across the three categories; and data was available on 36 first place holders, 29 second place holders and 18 third place holders. The mean scores, standard deviations and Standard error are noted in Table 1.1 Table 1.1 Descriptive Statistics of Psychological Variables Relative to Winning Positions Dependent Variables Wining Position N Mean SD SE Cognitive Anxiety 1 36 24.17 5.316 0.886 2 29 22.93 6.035 1.121 3 18 24.11 5.040 1.188 Total 83 23.72 5.487 0.602 Somatic Anxiety 1 36 23.56 6.068 1.011 2 29 22.69 6.077 1.129 3 18 23.28 6.515 1.536 Total 83 23.19 6.106 0.670 Self Confidence 1 36 22.61 4.777 0. 796 2 29 19.17 4.489 0.834 3 18 18.67 3.970 0.936 Total 83 20.55 4.817 0.529 The data was analyzed using MANOVA, and was tested using all four tests. The F value using the Wilks' lambda was 3.488 which was significant beyond the 0.01 level of significance [Wilks' = 0.777; F (6,156) = 3.488; p

Leadership Styles in Organisations Essay Example | Topics and Well Written Essays - 4000 words

Leadership Styles in Organisations - Essay Example A leader influences others by his qualities, viz. confidence, communicative ability, awareness of his impact on others as well as perceptions about the situation and his subordinates. The effect of a leader's background experiences, his communication ability, self-awareness, confidence, his perceptions of subordinates, the situation and the self are shown below (Prasad, 2006, p. 264). Almost every aspect of work is influenced by, if not dependent on, leadership. The leader is the chief communicator to people outside the group as well as within the group. The leader's attitude and behaviour affects the motivation of the group. The leader is responsible for seeing that the group's objectives are clearly understood and are accomplished. The planning and control mechanisms are designed or modified by the leader. How the leader behaves influences employees' satisfaction and affects the quality and quantity of output. All leaders have three limiting factors to contend with. Firstly, they are limited by their own ability, by their knowledge, skills, attitudes, weaknesses and inadequacies. Secondly, they are limited by the level of experience, skills, proficiencies and attitudes of their subordinates. Finally, they are limited by their environment. This includes the resources and conditions, which are available to them in their effort to achieve their objectives. All these factors are constantly changing (Yvonne, 2003, p. 189). Leadership is a vital and dynamic function in organizations. The quality of leadership is a key factor in the accomplishment of the organization's objectives. It is generally recognized that certain types of leaders suit certain situations better than others. For example, some leaders perform better in a prosperous, or growth, period, others in an austere or contracting period. LEADERSHIP STYLES Leadership styles are the patterns of behaviour, which a leader adopts in influencing the behaviour of his followers (subordinates) in the organisational context. These patterns emerge in the leader as he begins to respond in the same fashion under similar conditions; he develops habits of actions that become somewhat predictable to those who work with him. There are many dimensions of leadership styles: power dimension where superior uses varying degree of authority; orientation -employee or task-oriented; motivational-where superior affects the behaviour of his subordinates either by giving a reward or by imposing a penalty. All these styles are leader of oriented. Leadership style is the result of leader's philosophy, personality, experience and value system. It also depends upon the types of followers and the organisational

Worlds of English - Linguistics Essay Example | Topics and Well Written Essays - 2000 words

Worlds of English - Linguistics - Essay Example This research will focus on the differences exhibited within the three worlds of English, specifically the Inner Circles, Outer Circles as well as the Expanding Circles. In addition, it shall focus on the debates that have been raised in regard to the three worlds of English. Research has shown that the inner circle of English basically involves the fundamental bases of English speakers, characterized by primary or what has been referred as native speakers. The Inner circle of English includes various countries that are inhabited by primary speakers of this language i.e. Britain, Canada, United States of America, New Zealand as well as Australia. According to Krachu’s Scheme, the varieties of English Language spoken in the countries within the inner circle are ‘norm providing’ in nature. That is, the inner circle represents socio-linguistic bases of English and the traditional historical bases, where English norms are set by the cultures of the native speakers or the primary speakers. The average number of English speakers in this circle is approximately 380,000 million. However, some 120 million people within this circle speak the language in other countries. In addition, some researchers have argued that the spread of English stemmed up from the migration of British people to other countries such as, Australia, New Zealand, Canada et cetera. Another imperative aspect of the inner circle is based on the fact that the essence of Speaking English is Multi-Functional in the sense that its transmission occurs through the family and is usually maintained through various government or even quasi-government processes. Quasi-inter-government processes include channels like; the media, schools as well as other pertinent social systems of learning. Moreover, the inner circle of English world is characterized by standard accent, that is, the native speakers of English in this World of English pronounce or term words in an

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors. One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have a commitment to improving their business through better training, tools, and products and to give attention to store-level economics and operating efficiency. All of these are prongs to their strategy that will allow Starbucks management to turn Starbucks into a location where people don’t just go to grab coffee, but to experience the atmosphere of an Italian coffee shop. Another prong to their strategy is to offer many different products and to distribute them among a variety of distribution methods. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Starbucks is employing? There are five generic competitive strategies that can be employed and they are low-cost provider strategy, broad differentiation strategy, focused low-cost strategy, focused differentiation strategy, and best-cost provider strategy. The strategy that Starbucks uses is broad differentiation where they seek to differentiate their product offerings from rivals’ with attributes that will appeal to a large variety of consumers. The key market characteristic for the strategy of differentiation to work is that buyers’ needs and preferences are very diverse and cannot be satisfied with a standardized product offering. This is an evident characteristic of the market because consumers all have different preferences on the way they like their coffee. Which is the reason why Starbucks offers many different product options like lattes, skinny lattes, coffee, iced drinks, blended drinks, etc. They also offer fruit cups, water, and bakery items to provide even more options for their consumers. If a differentiation strategy is successfully implemented the firm will be able to do one of the following: command a premium price for its products, increase unit sales, and/or gain buyer loyalty to its brand. Starbucks has some of the highest prices for the type of products they offer and people tend to be extremely loyal to whatever coffee they are used to purchasing, because they trust the quality. Methods to enhance differentiation 1. Create superior product features, design, and performance Starbucks has a superior knowledge of coffee and a commitment to providing customers with quality coffees. Providing top-quality, fresh-roasted whole-bean coffee was the company’s differentiating feature and a core value since the beginning of its founding. Couches, fireplaces, newspapers, drive-through windows, kiosks in supermarkets and other public places were added to locations depending on what would add value to their consumers. Due to their focus on providing a different experience depending on the location of the store, their international strategy is a multi-domestic approach. The core characteristics of each new store was based on local materials and craftsmanship, a focus on reused and recycled materials and exposure of structural integrity and authentic roots. Most important of all they believed that coffee should be central and that distractions should be removed. They believed that the combination of all these elements should tell a story that would engage the consumer’s five senses and provide them with flexibility to meet the needs of the many different consumers that would be attracted to Starbucks. 2. Improving customer service or adding additional features When Howard Schultz first became part of the company he realized that one key problem Starbucks was having was that first-time consumers often felt uneasy about their absence of knowledge about high-quality coffee. An additional problem was that the employees came off as arrogant and unapproachable. He then worked with employees to teach them about friendly customer service and created a pamphlet to teach new customers about coffee. He also began to offer part-time employees health insurance and a stock option plan for all employees, because he believed that if a company treated their employees well, then they would in turn treat their consumers well. The additional features that Starbucks offers are fireplaces, couches, music, Wi-Fi access, ability to use paid sites and services like Wall Street Journal’s site, exclusive content and previews, free downloads, local community news, and activities. 3. Pursuing production RD activities Starbucks is constantly brewing new flavors and blends to offer their consumers a variety of coffee to try. Flavors are rotated daily or weekly to offer constant variety. They also test new product offerings like Frappuccino’s, Lattes, Skinny Lattes, and seasonal drinks. 4. Striving for innovation and technological advances One way that Starbucks was able to constantly strive for innovation was by controlling the cost of opening and renovating stores by centralizing buying, developing standard contracts and fixed fees for certain items, and consolidating work under those contractors who displayed good cost-control practices. Starbucks retail operations group outlined the minimum amount of equipment each store would need. This meant that standard items could be ordered from vendors in volume at 20 to 30 percent discounts. The items would then be delivered to the site from a warehouse or from the vendor. A technological advance was that they used computer software to build store layouts that would calculate costs as the design progressed. This cut costs by a significant amount and shortened the process of opening a store to 18 weeks. 5. Increasing intensity of marketing and sales activities Originally, Starbucks didn’t spend a lot of money on advertising, because they relied mostly on word-of-mouth. In 2008 McDonald’s stepped up their advertising to highlight their McCafe coffee drinks. In order to counter this Starbucks undertook the largest advertising campaign ever. 6. Seeking out high-quality inputs Starbucks promotes environmentally sustainable practices in coffee cultivation methods and have specific guidelines they follow called Coffee and Farmer Equity Practices that help farmers to grow high quality coffees in environmentally beneficial ways. In 2000 they began purchasing their coffee organically and a growing percentage of their coffees were grown organically as well as Fair Trade Certified. 7. Improving employee skill, knowledge, and experience Starbucks has a commitment to training their employees so that they are better able to serve their customers. All partners and baristas receive at least 24 hours of training in their first two to four weeks on topics such as coffee history, drink preparation, coffee knowledge, customer service (for a total of 4 hours), and retail skills. Baristas in particular are required to learn how to grind beans, steam milk, pull perfect shots of espresso, memorize recipes, practicing how to mix drinks, and how to customize drinks. Sessions also include how to operate the cash register, clean the milk wand, explain the Italian drink names, and making eye contact with customers. Management trainees are required to attend classes for 8-12 weeks and learn about store operations, practices, and procedures. When a new store is opened a Star Team of experienced employees are sent to make sure everything runs smoothly. From time to time, Starbucks conducts special training programs, including a coffee masters program, leadership training program, and career programs for partners in all types of jobs. When does a differentiation strategy work best? A differentiation strategy works best when buyer needs and uses of the product are diverse, there are many ways to differentiate the product or service that have value to buyers, few rival firms are following a comparable differentiation approach, and technological change is fast paced and competition revolves around rapidly evolving product features. Starbucks’ actions to differentiate their product line They have expanded their product offerings along many different distribution channels by capitalizing on their growing brand name and awareness. First they were able to market their product to restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select retailers. United Airlines, Hyatt, Hilton, Sheraton, Radisson, Westin hotels, and Wells Fargo all began to serve Starbucks coffee. A joint venture with PepsiCo came with the sale of a bottled version of the Frappucino drink and Starbucks Doubleshot espresso drinks. In 2008, they partnered with Suntory to sell ready-to-drink Doubleshot drinks in Japan. In 2010 a partnership with Arla Foods spread Doubleshot products and Starbucks chilled cup coffees into retail stores in the UK. A 1995 partnership with Dryers created a new line of coffee ice cream under Starbucks names that was later disbanded in 2008. At this time the rights to manufacture, market, and distribute Starbucks ice cream was given to Unilever. In 1998 Kraft Foods began marketing and distributing whole bean and ground coffee to supermarkets in the US. Tazo Tea was acquired by Starbucks in 1999 and in 2005 they acquired Ethos Water. A partnership with Jim Beam Brands created Starbucks Coffee Liqueur in 2004 and Starbucks Cream Liqueur in 2005. In order to offer healthier options they began offering skinny lattes, banana walnut bread, fruit cups, yogurt parfaits, a farmer’s salad, and smoothies in 2008. Also in 2008, Starbucks responded to customer’s wishes to have a blend of coffee that was always in stores. They created the Pike Place Roast in order to satisfy these customers. 2009 saw the introduction of VIA instant coffee. In 2009 the retail sales mix of Starbucks was 76% beverages, 18% food items, 3 percent coffee-making equipment and other merchandise, and 3% whole bean coffees. What are the key policies, practices, business principles, and procedures that underlie how Howard Schultz and Starbucks’ management have implemented and executed the company’s strategy? Key Policies, Practices, Business Principles, and Procedures The key policies that have been implemented can be broken down into five groups. First is how the company goes about expanding the number of Starbucks stores. The second is their international expansion practices. The third group is their staff training. The fourth is their principles towards ethical business practices. Fifth, is their coffee roasting practices. Store Expansion Starbucks management’s approach to store expansion is using a hub city approach. After a suitable demographic area is chosen Starbucks begins to open up stores in a large city that serves as its hub. After about 20 stores are opened in this hub city, they will then move on to the surrounding areas that are the spokes. This expansion strategy serves to create buzz and brand recognition for the company in an area that has a high amount of foot traffic before moving into a location that has less customer traffic. When a new area was selected for expansion a group of professionals were sent to facilitate the opening. Starbucks also had zone vice presidents who would oversee the expansion process and instill the culture of Starbucks in the new stores. International Expansion When expanding internationally Starbucks has two options; they either open company-owned and operated stores or license to a company that has a good reputation and the knowledge of retailing in that area. Starbucks prefers to license, rather than franchise because licensing provides more assurance of quality control. When they move into foreign markets one of their practices is to use a partner or license to help recruit individuals for employees, set up relationships with suppliers, find store locations, and learn how to cater to local market conditions. For stores that were licensed Starbucks would receive a license fee and a royalty on sales. Companies that were licensed to supply Starbucks coffee were required to follow their detailed operating procedures. Not only that, but managers and employees were required to attend the same training as employees at company-owned stores. Staff Training. As mentioned previously, employees are put through an extensive amount of training to learn daily practices and how to treat customers. They are put through this training because customer service is so integral to their organization. Some of the things that baristas learn in their 24 hours of training are coffee history, drink preparation, coffee knowledge, customer service, retail skills, and beverage preparation. Beverage preparation includes grinding the beans, steaming milk, pulling a perfect shot of espresso, memorizing the recipes, practicing the drinks, and learning how to customize drinks. Finally, partners were trained on cash register operations, how to clean the milk wand, how to explain Italian drink names, how to sell espresso machines, making eye contact, interacting with consumers, and taking responsibility for the cleanliness of the store. Not only that but they had many rules that needed to be learned as well such as: milk needs to be steamed to 150 degrees Fahrenheit but not more than 170 degrees, an espresso shot not pulled within 23 seconds needs to be thrown out, coffee can’t sit in the pot more than 20 minutes, and disgruntled customers were given a coupon for a free drink. Managers were required to go even more in depth with their training. Ethical Business Principles Starbucks purchases products that are Fair Trade Certified, meaning that farmers make a fair amount of money for their products. They are very involved in Corporate Social Responsibility and take a number of measures to reduce, reuse, and recycle. They are also committed to purchasing from companies that use environmentally sustainable growing practices. Coffee Roasting Practices Coffee recipes are put together by the coffee department once all components have been tested. In order to be sure of consistency computerized roasters are used. Trained personnel are required to monitor the process by using hearing and their sense of smell to check when the beans are perfectly done. There are extremely exacting standards that must be met and the color of the beans is tested in a blood-cell analyzer and if it doesn’t meet the requirements the batch is discarded. Directly after roasting and cooling coffee is vacuum-sealed into bags that are guaranteed to preserve freshness for 26 weeks. However, policy says that after three months they need to be used. Once opened the shelf life is seven days. What â€Å"values† does Starbucks have? How well do they connect to the strategy and to the manner in which the company conducts its business? Are they successful in implementing to them? The values that Starbucks consider important are included in their mission statement and those are: 1) Coffee: They are committed to providing their consumers with top-quality coffee that is ethically sourced, and to improve the lives of the people who grow the beans. They do this through a variety of methods. First is their Coffee and Farmer Equity Practices (C. A. F. E Practices). These practices specify product quality, that the price received by farmers/growers is fair, that safe and humane working conditions are being used, and that the methods of growing are environmentally responsible. Second, they do not add artificial flavorings to their coffee beans. Third, they have Farmer Support Centers in Costa Rica and Rwanda. These support centers were staffed with agronomists and experts on environmentally responsible coffee growing methods and worked with coffee farming communities to promote best practices in coffee production They also worked to improve coffee quality and production yields. 2) Partners: In order to better care for their employees Starbucks has a health care plan available for all employees, a stock purchase plan, employee training, and employee recognition. Some of their employee recognition awards include Coffee Master awards, Certified Barista awards, Spirit of Starbucks awards, Manager of the Quarter, Green Apron awards, Green Bean awards, and Bravo! Awards, 3) Customers: They value connecting with customers and uplifting the lives of consumers by providing the perfectly made beverage and going the extra mile for their customers. Employees are trained to take heroic measures to make customers happy. 4) Stores: Starbucks management’s goal was to create the stores to be a haven where customers belong and meet with friends. They do this by creating a store ambience, having interesting music playing, leather couches to sit and read newspapers in, and they make sure that nothing overpowers the smell of coffee. 5) Neighborhood: Their stores are part of its community and to be a force of positive good in the area. One way they do this is by using local materials and craftsmanship. They are also extremely involved in Corporate Social Responsibility. The commitment to do the right thing has been a significant part of how Starbucks operates as a company ever since Schultz became CEO. Starbucks has been named to Corporate Responsibility Magazine’s list of â€Å"The 100 Best Corporate Citizens† for the 10th time in 2010. 6) Shareholders: Starbucks is committed to getting all of the above values right so that they can help everyone that is involved and affected by Starbucks thrive. What is your evaluation of Starbucks social responsibility strategy? How much does it help to create their public image? Starbucks CSR strategy has four main parts which are: 1) Ethical sourcing of products: They do this through their C. A. F. E Practices, purchasing Fair Trade Certified products, and buying from manufacturers that have a commitment to environmental and social responsibility. 2) Community involvement: Starbucks has several organizations to foster community involvement. First, is the Starbucks Youth Action Grants which involves young people in community involvement projects. Second, is their program to give medicine to people suffering from HIV in Africa. Third, is the Ethos Water Fund where they donate 5 cents every time somebody purchases a bottle of Ethos Water. Fourth, they donate money to the Starbucks Foundation which was the fund that was started in 1997 to handle all the Starbucks’ philanthropic actions. 3) Environmental Stewardship: In order to achieve this goal they have several methods. First, they focus on increasing recycling and reducing waste which they do by giving discounts to people who bring in their own mugs, coffee grounds are donated for use as a soil amendment, they take part in Earth Day activities, they purchase paper products with recycled content and unbleached fiber, and they encourage their suppliers to provide energy-efficient products and eliminate unnecessary packaging. They also have commitments to be more energy efficient, use renewable energy sources, conserve water resources, use green facilities, using environmentally friendly building materials and energy-efficient designs. They also have plans to achieve LEED certification globally. In 2009 they became part of the Businesses for Innovative Climate Change and Energy Policy coalition. They have also collaborated with the Earthwatch Institute and work on replanting rain forests, mapping water resources, and biodiversity indicators, and sharing sustainable agriculture practices with coffee growers. 4) Farmer loans: They provide funding to organizations that make loans to coffee growers. Their goal for 2015 is to donate $20 million dollars to these funds. They have also committed money to hurricane Rita and Katrina victims, as well as to help the devastation after the earthquake in Haiti. Having a strong CSR campaign adds to the value of Starbucks’ products if consumers know that they are involved in these activities. It lets consumers know that part of the money they are spending is going to a good cause. By getting on the Corporate Responsibility Magazine’s list of â€Å"The 100 Best Corporate Citizens† for the 10th time in 2010, it increases the knowledge that people have about their CSR strategy. Compare the US and International share of yearly revenue, revenue growth, and operating income/revenue. What do these ratios tell you? What is your overall assessment of Starbucks’ financial performance during fiscal years 2005-2009? Explain the performance of Starbucks stock. Exhibit 1 Comparison of Starbucks Financial Performance in the US and Internationally| | | 9/27/2009| 9/27/2008| 9/30/2007| 10/1/2006| 10/2/2005| Yearly Revenue ($ millions)| | | | | | | United States| $ 6,572. 10 | $ 6,997. 70 | $ 6,590. 20 | $ 5,495. 20 | $ 4,359. 50 | | International| $ 1,608. 00 | $ 1,774. 20 | $ 1,437. 40 | $ 1,087. 90 | $ 852. 50 | Revenue Growth ($ millions)| | | | | | | United States| -6. 08%| 6. 18%| 19. 93%| 26. 05%| | | International| -9. 37%| 23. 43%| 32. 13%| 27. 61%| | Operating Income/Revenue ($ millions)| | | | | | | United States| $ 531. 80 | $ 454. 20 | $ 1,005. 20 | $ 955. 20 | $ 818. 50 | | International | $ 92. 90 | $ 110. 00 | $ 137. 70 | $ 108. 50 | $ 82. 30 | These ratios tell us that overall they have been increasing their revenue growth by significant percentages of an average of 20% internationally and 12% domestically. Domestically the amount of revenue growth per year slowed down in 2008 and went negative in 2009. Revenue growth also went negative in 2008 internationally. This makes sense because 2008 was the beginning of the economic downturn which affected the company’s bottom line. Operating income has fluctuated quite a bit since 2005 and since its peak in 2007 ($1,0005. 20 million) has decreased significantly to $531. 80 million. Internationally it has remained steadier at an average of $106. 28 million. Again these numbers make sense because it was in 2008-2009 that the economic downturn occurred and Schultz instituted strategic initiatives and revamped strategy execution efforts to fix these financial problems. One reason that the economic downturn affected Starbucks’ bottom line badly is because it was considered a treat to go to Starbucks and to get coffee that wasn’t brewed at the home. Less people were indulging in coffee by the cup. In 2006 and 2007 Starbucks reached its peak growth in the period displayed in exhibit 1. This is represented in the stock chart because it is also when their stock performance reached its peak at 40. The lowest point on the stock chart was in 2008 which makes sense because this is when the economic downturn occurred so many people were selling stocks. In 2008-2009 Schultz’s measures to institute strategic initiatives and revamp strategy execution efforts began and clearly worked because in the period of time from 2008-2010 stocks returned to almost 30. What are the key elements and your evaluation of Howard Schultz’s transformation agenda for Starbucks during 2008-2010? What do you think of the letters shown on page C-364 and C-365? Has Schultz done a good job since his return as Starbucks’ CEO? Why or why not? Elements of the Transformation Agenda Howard Schultz’s transformation agenda during 2008-2010 had several key elements. First, he planned on slowing new store openings to 73 internationally. Second, 900 underperformed company-owned stores were closed in the United States. The goal of this action was to raise sales and traffic at nearby sales. Around 75% of these stores that were considered underperforming were within three miles of an existing store which shows that their strategy of having a Starbucks everywhere was cannibalizing their sales. The third element of the transformation agenda was raising the projected return on capital requirements for proposed new store locations. This is a way for Schultz to be more particular about new store placement and to have a better chance of making a significant amount of profit and not losing traffic to existing stores. Fourth, he planned on revamping the company’s locations in Australia with a focus on Brisbane, Melbourne, and Sydney as the hub cities. He planned on closing 61 under-performing locations in order to do this. Fifth, it was important to Schultz that there be an emphasis on developing new store designs in order to promote a refreshed customer experience. In order to do this the character of each store would be a reflection of the area it was in to make the customers feel more at home and to make Starbucks the center of that community. Sixth, customer experience would be heightened through a variety of methods. The first method was by removing warmed sandwiches from the menu, because it inhibited the aroma from the coffee. Second, high-quality baked goods and pastries would be offered at the store along with new menu items for healthy eating on the go. For example, fruit cups, skinny lattes, yogurt parfaits, salads, smoothies, and healthier bakery selections were all a result of this step in Schultz’s transformation agenda. The seventh part of the agenda was to create a program to share best practices in stores globally, this would promote quality control and improve customer service, which was one of the things that Schultz had found lacking when he became CEO again. Eighth, Schultz thought it was important to provide resources and tools for store employees such as laptops and internet-based software for scheduling. Ninth, there were cost-containment initiatives put in place in order to improve the bottom line that included a reduction of 1,000 people in staffing. Finally, the last part of the agenda was to renew the attention placed on employee training in order to reignite the enthusiasm to please customers that is vital to the mission of Starbucks. Evaluation The goal for 40,000 stores worldwide as a long-term objective and the rapid expansion that Jim Donald began led to a decrease in customer traffic in the US stores, new store openings that continued at a rate of 6 per day worldwide, and the emphasis on increased store operations efficiency put financial strain on the company and led to a decrease in customer service. Good customer service is one of the cornerstone values of Starbucks and was a central idea during Schultz’ leadership. Schultz’ return to CEO and his strategic initiatives mentioned above will help to return Starbucks to the values it originally held as very important and to return it to profitability by slowing down on expansion to focus more on the three main themes Schultz saw as important to his strategy. These themes are: strengthening the core, elevating the experience, and investing and growing. Before he can focus on growing the company, they need to have a strong base of employees and a focus on the experience that Starbucks is meant to provide its consumers. Letters from Schultz The letters that are shown on page C-364 and C-365 of the case show that Schultz is dedicated to his shareholders, which is one of the values in their mission statement. He is being extremely open and upfront the concerns of shareholders and about the actions that will be taken to address those issues. The first letter is addressed to customers and he explains that he has come back to Starbucks as CEO in order to ensure that the customers receive the experience that he believes Starbucks is known for. This letter shows that he truly cares about the thoughts and concerns of consumers. The second letter is to the employees of Starbucks. In this letter Schultz addresses them as partners in the path to revitalizing Starbucks’ mission. He even says, â€Å"I am proud to be your partner†¦Ã¢â‚¬  By treating his employees like this he is able to foster accountability for the actions that everybody can take in helping to turn around Starbucks to what Schultz’ vision for it is. Evaluation of Schultz’ work. Schultz has done a good job by creating strategic initiatives in order to return Starbucks to where he thinks the company should be. His vision includes becoming the authority on coffee, engaging and inspiring Starbucks’ partners, igniting the emotional attachment with customers, expanding global presence and making each store the neighborhood’s heart, being a leader in ethical sourcing and environmental impact, creating innovative growth platforms, and delivering a sustainable economic model. Every one of these visions is addressed in some way in his agenda, which shows he has a clear idea of where the company should go and how to get it there. In 2008-2009 the company experiences five quarters of deteriorating sales, but from 2009-2010 had five quarters of improving sales, which shows that Schultz’ transformation agenda has been working. What issues confront the company as of mid-2010? What should Starbucks’ management be worried about? What are the challenges in expanding internationally? Issues as of mid-2010. 1) Oversaturation of the market: With the â€Å"A Starbucks Everywhere† approach and the rapid expansion steps taken by Donald, there was a decrease in customer traffic at the stores, resulting in a loss of profit. 2) Lack of emphasis on customer relationships: The emphasis on increased efficiency in store operations led to a decrease in good customer service. 3) Drifting away from the original values of Starbucks: Starbucks was built with an emphasis on high-quality coffee, good customer service, and a commitment to creating an experience for customers. However, when Schultz became CEO again he noted that this was lacking. 4) Offering high-quality products: As Starbucks moves into new locations in order to draw attention away from local popular spots they will need to offer a product that is of high enough quality to keep consumers coming back. 5) Differentiation: Again, as they move into new markets they will need to do significant research to find out what those consumer’s value. They need to be able to give it to them in order to achieve their goal of being the heart of the neighborhood. 6) Coffee prices: Coffee prices fluctuate significantly due to weather, economic, and political conditions in the countries where they are grown. What should management be worried about? Management should be worried about offering high-quality products. If they cannot prove that their product is better due to quality or differentiating features then locations that sell coffee and consumers are already loyal, they will have issues drawing consumers away. However, Starbucks does have an extremely strong brand image and hype associated with their name, which is an asset for them in entering new markets. International Challenges Some challenges that Starbucks will face internationally are: 1) Adapting their stores to fit the location they are in 2) Creating partnerships and licensing agreements with reputable companies to offer their products abroad 3) Regulations on foreign businesses moving into their country 4) Having enough control over the quality in the international stores that are licensed. 5) Higher production costs Starbucks has chosen to follow a multi-domestic approach to international expansion, meaning that they customize their product offerings to match the tastes and preferences of local buyers. The main challenge that Starbucks will face in entering international markets is knowing what that group of people wants and prefers. Another problem is that they will need to make partnerships and licensing agreements with reputable companies in order to be sure that the culture of Starbucks is continued to their new stores. Finally, they will have the issue with tailoring their stores to fit the environment they are in, because they will be unable to use a set design which could raise production costs. What recommendation would you make to Howard Schultz to sustain the company’s growth and support continued strong financial performance in the years ahead? Consider both the US and International strategies. Recommendations * Coordinate with suppliers to address consumers’ needs better: By coordinating with the farmers and growers they source their beans from they will be able to add value to their product.